Want to be flown to Miami to meet Justin Bieber ?

If you’re a Belieber, it should be no sweat scouring the Internet for pictures of your idol wearing a pair of exclusive NEO gold sneakers during his Believe World Tour concerts. 5 successful sleuths will not only get an all-expense paid holiday to Miami to see the 18-year-old pop superstar, they get their own pair of NEO gold sneakers to boot.

More information on the “Find My Gold Shoes” contest, which ends next week, can be found on the label’s Facebook page.

This is all part of Bieber being appointed the style icon of adidas’ latest label for teenagers.

adidas NEO (meaning new, as it is the youngest label in the adidas family) was launched 2 years ago by the German sporting goods giant as part of its Sport Style sub brand, which also includes the adidas Originals and Y-3 lines. With the line, 14 to 19-year-olds are wooed with casual wear in a myriad of eye-popping hues and fresh designs.

At a media presentation at Hungry Chimps on Oct 30, Ms Sarah-Jane Fisher, the NEO brand communications and sports marketing manager for South-East Asia told UrbanWire that Bieber was chosen as the label’s poster boy for his “distinct personal style” and international appeal to the label’s target market.

“He’s right on trend, yet (his style) is clean cut and simple, and that’s what this brand is about,” she added.

Ms Fisher also announced that adidas NEO is one of the proud sponsors of Bieber’s Believe World Tour, which kicked off on Sept 29 in Glendale, Arizona. The label also hopes to partner him during the South-East Asian leg of his tour (to be confirmed), and additional details will be given at a later date.

Although adidas is typically known for its sportswear, this latest extension into lifestyle clothing doesn’t fail to impress.  The label consists primarily of apparel for both genders, complemented by its shoes and accessories.

Collections feature a healthy dose of printed tee-shirts, an unspoken staple in almost every youngster’s wardrobe. Other teenage must-haves by the label include backpacks and denims, which are great back-to-school choices for those with a pared down sense of style. In addition, those who’ve given in to the 2010/2011 baseball jacket trend can look forward to NEO’s interpretations of the classic in earthy tones like ash, cream and navy.

UrbanWire was particularly impressed by the leather and synthetic textile sneakers from adidas NEO’s latest collection. Occasionally leaving out their signature 3-stripe motif, the label surprises us with the boldness of geometric prints and polka-dots on its footwear. Hip-hop star hopefuls will be glad to see the label’s spunky basketball dunks, while an average Joe would appreciate the understated class of the monotone colour scheme expressed in many designs throughout the range.

With the casual wear label, adidas has successfully created the answer for fans looking for an in-between to the practicality of adidas Originals, and Y-3’s high street offerings. The best part is, it won’t burn a hole in your pocket. Apparel is affordably priced between $35 to $69 and footwear between $59 to $109.

Youthful and chic at the same time, we won’t be surprised if we see grown-ups joining the fun. And with Bieber fronting the collection, we’re certain adidas is set to scale neo heights.

adidas NEO is available at the following retail outlets:

Link BHG Bugis230 Victoria Street
Bugis Junction

Link by THM Jurong Point 21 Jurong West Central 2

DOT Tampines 110 Tampines Central

DOT Bugis Plus
201 Victoria Street