HYPE is an entertainment and lifestyle magazine published by m:idea. Circulation: 4,000 copies bi-annual. Distribution: 30 F&B/Retail Outlets all over Singapore.

Articles

Denim is an object of desire for most. But even more so is raw denim that many youths these days see as a way to record their lifestyle. Follow the threads of the trend, as we explore the raw denim scene in Singapore.
8 Sep 2013
As our hawkers face the brink of extinction, there still remains a glimmer of hope that the new generation will step up to the plate and accept the challenge to preserve our hawkers’ legacy.
23 Aug 2013
The Spanish cuisine, tapas, has found its way onto our island and into our mouths. Uncover the hype of this Catalonian delicacy with the flavorful array of its bite-sized morsels.
17 Aug 2013
Since its arrival in 2002, Baybeats has easily become the biggest local music festival in town, which spans over 3 days. HYPE expounds on how it provides a good springboard for aspiring musicians.
5 Jul 2013
With so many bands in Singapore trying to make it big, it must be even tougher for soloist Vanessa Faith to hold her own. Lydia Pang finds out how she has charmed the hearts of many.
22 Mar 2013
It’s a shocking snack, Chengdu’s favourite food, but Charmaine Lim acted on a dare to chomp on a rabbit’s head.
20 Mar 2013
Just back from his first tour around Asia, soulful crooner Charlie Lim is branching out of his solo act to front a band of fellow musicians who love their work as much as he does. David Alex Lee and Marcus Low unravel the enigma of why they work so hard despite knowing that money doesn’t accompany the passion.
16 Mar 2013
Mention ‘Sichuan food’ and cauldrons filled with fiery red spices immediately come to mind. Chelsea Chang uncovers three Sichuan dishes found in Singapore which are mild on the palate.
14 Mar 2013
Up-and-coming Singaporean music duo Trick shows David Alex Lee where exactly they’re headed for.
10 Mar 2013
The French film industry is an enigmatic one. Some find French films complicated, while others say that they are simple. Eunice Toh and Jolene Leong speak to French directors and actresses to put a name on the charm of French cinema.
5 Mar 2013