Bored of the typical scene and heard Hollywood starlets, HYPE brings on the spotlight on the local celebrities with the real deal. Often behind the scenes, they can be summed up in three words: audacious, astute and avant-garde. Let the fandom begin!

No Juggling Act

By Cheryl Tan

Dressed to the nines in a suit and glasses and seated behind a desk swamped by computers and papers, you’d never guess that Jenny Teo is the brain behind all things radio. Read more

My Sassy Jayine

By Melodie Lee

At just 25 years of age, the copywriter at local advertising firm Religion is the woman behind the recent saucy Carls’ Jr. print advertisement that reads: Some like it long. But most love it thick.

Currently working on campaigns for Burger King… Read more

Weaver of Narratives

By Daniel Ong

Behind popular local shows like Police and Thief, Sayang Sayang, Parental Guidance and the recent blockbuster Red Thread, is the eventful role of scriptwriter and producer… Read more

Overseer of the pages

By Airell Ang

Seated on an all-too-familiar viridescent plush wing chair at a branch of the world’s most famous coffee joint, sipping a hot latte, is one of the supercool from the publishing industry: Adele Chan, editor of CATALOG magazine… Read more