This year, m:idea is proud to present to you HYPEd Up! 2012 – with a difference. For the first time, HYPEd Up hits the shores of Singapore (quite literally). To be held at Wavehouse, this year’s flea market is set to provide you with hours of fun in the sun, sand and surf, from 2 pm to 11 pm on Aug 12.

Shopaholics and bargain hunters would be pleased to know that there will be a total of 60 stalls for you to shop at. From thrift items, vintage trinkets, and even brand new clothes and shoes, you will be spoilt for choice by the variety of items and vendors available.

You won’t be shopping in silence either with a performance lineup that includes some prominent names in the local music scene, such as A Vacant Affair, Jack and Rai, For This Cycle, Juice in my Guitar and Cashew Chemists. Prepare to rock out and celebrate some homegrown talent.

As if the prospect of shopping and watching your favourite local bands aren’t enough to draw you in, you surely won’t be able to resist a goodie bag worth $245, including vouchers from Active Red, Jay Gee and Play Nation (among many other sponsors)! But you know what they say, the early bird gets the worm. So make sure you’re among the first 200 to arrive in order to receive these goodies.

If you’re unsure of what to wear, look to the ocean for inspiration. Turn up wearing blue with 2 or more of your friends (the more the merrier!) and if you’re spotted by the HYPE team, you could win a 6-month supply of FreshKon Colors Fusion cosmetic contact lenses! If you prefer having to work for your prize, we’ve got the perfect contest for you beach bunnies. Join the flow-riding competition and be the last man standing, to win a grand hamper with goodies you will have to see to believe. Everyone wins at HYPEd Up!

The party doesn’t stop as the sun goes down, however. Nightfall is when the real fun begins. From 6-7pm, catch magicians from ATOM and The Singapore Magicians roaming around, adding that little bit of magic to your night! Stay on past 7pm for the Sunset Beach Party, with fantastic drink promotions and musical accompaniment from hip-hop mix master DJ Kernaiva and bombshell DJ Tinc all the way till 11pm!

Not forgetting the reason for all of this: the launch of the 35th issue of HYPE! Grab a copy of your favourite lifestyle and entertainment magazine, hot off the press!

What are you waiting for? Clear your schedules and set aside Aug 12 for HYPEd Up! 2012. A fun-filled day (and night) awaits you. See you at Wavehouse!