Geraldine Lim
Ben & Jerry’s the Halloween Way
With a flavour graveyard, reminiscent of the one in their ice cream plant tour in America where unpopular flavours are killed, and free flow of ice cream/i-scream madness, Ben & Jerry’s re-opened the frosty gates of hell for Halloween in Singapore on Oct 31.
Vermont’s favourite export presented their very own “2 Scoops 2 Scary” tour of mischief and mayhem. This tour comprised of endless treats of frozen dessert for a deadly “brain freeze”, but only if you survive their evil tricks.
50 lucky contestants had earned a chance via lucky draw to be on board the “2 Scoops 2 Scary” tour bus. They were among the thousands who had bought 2 scoops of any flavour between Oct 12 and 25.
(Image courtesy of Bates141 (SG)) On Board the Ben & Jerry’s “2 Scoop 2 Scary” tour bus.
Blame it on promise of the sugar rush, even the rain didn’t dampen the mood of the ones on this spook-a-licious tour. Return of Halloween Horrors at the Night Safari was just ahead.
Evil Pumpkin at Night Safari
Imagine a fairytale disaster where all your favourite characters turned evil. Picture Snow White all bloodied and dead from eating the poisonous apple. What about Cinderella murdered by her own glass slippers? Or a decapitated head found in the bamboo basket of a terrifying dim sum seller’s trolley?
The dead Snow White after eating the poisonous apple.
(Image courtesy of Halloween Horrors Official Website) A Fairytale disaster
Is anyone interested to buy some steaming dim sums?
Well, you don’t have to imagine as these dead and not to mention, blood-curdling characters were eagerly waiting in the dark corners to spring an attack on their unsuspecting victims. This Train of Terror is definitely not for the faint-hearted!
“I was really happy when I won the chance to be at the 2 Scoops 2 Scary tour and I felt that the highlight of the night would definitely be the Train of Terror,” said Rina Tan, 23, a teacher.
Death by i-screams. The Flavour Graveyard was aligned with tombstones of different scoop flavours.
The almighty sinful ice cream makers conquered 6 out of their 13 scoop shops, namely – VivoCity, Raffles City, Dempsey Hill, The Cathay, Great World City and Night Safari with some trick or treating.
The scoop shop at Raffles City stood out, as their staff members were hungry and waiting to skin the winners of the “2 Scoops 2 Scary” tour alive.
The theme for All Hallows’ Eve here was Corpse Bride and the staff of this outlet were dolled up as gory brides in search of a husband to wed them. They even had a wedding cake prepared to celebrate the moment of nuptial ‘bliss’.
(Image Courtesy of Bates141 (SG)) The soon-to-wed brides.
A wedding cake to complete the ‘perfect wedding’.
The tour got spookier and definitely more challenging with obstacles and a higher scare factor every scoop of the way. However, local moosicians Jack & Rai were present, and ensured that the winners had a music therapy in between their trips to ‘hell’.
Jack & Rai clad in their flashy costumes impersonating the kings of music (Michael Jackson and Elvis Presley).
Ben & Jerry’s is definitely all about fun and ice cream. Ben & Jerry’s Brand Champ Benjamin Tng told UrbanWire, “The aim of the 2 Scoops 2 Scary tour is to have fun. Ben & Jerry’s has always been a fun and quirky brand and this will help establish our brand further.”
All you thrill seekers, watch out! Next year’s will be bigger and better.
Till then, peace, love and i-scream.
Flower bowl sundae from Ben & Jerry’s.