“Fashion with a purpose” is what best describes Ocean Minded, a leading designer and manufacturer of environmentally responsible footwear and apparel.

UrbanWire got a sneak peek of the 2010 Spring/ Summer Collection at Ocean Minded’s concept store at VivoCity on Nov 18.

The new range contains several capsule collections to appeal to various tastes, such as stylish leather sandals, sporty sandals and casual shoes. The products on display showed a refreshing change from the current range.

Image Meilani Yellow Plumeria
(All images from Ocean Minded)

An example is the Image Meilani. It’s an update to the very popular Meilani sandals by adding loud and colourful prints. The Meilani collection is American surfer Bethany Hamilton’s signature sandal and named after her middle name, Meilani, which means “Heavenly Flower” in Hawaiian. Make a statement with the print that suits your personality best.

Image Meilani Yellow Green

The new Image Meilani collection will be available in January 2010 in Yellow Plumeria and Kiwi colours at a recommended retail price of S$39.95.

There’s also the Cheyna collection for women which features premium leather straps. It’s a very versatile selection with its streamlined and simple design, going well with almost every outfit. Sore feet will never be a problem as the midsole is made from the special recycled Ocean Minded foam containing Ethylene Vinyl Acetate to guarantee comfort with every step.

Cheyna Red

The Cheyna collection will be available from February 2010 in Red, Black and Yellow at a recommended retail price of S$49.95.

Not forgetting the guys, there’s the Seaweed collection that’s created with recycled Croslite material to keep the weight to a minimum. It also features a pliable nylon toe post made from recycled plastic bottles that prevents abrasions between toes.

Seaweed Charcoal/Lime

The Seaweed collection will be available in January 2010 in Rasta and Charcoal/Lime at a recommended retail price of S$54.95.

The Durbo collection by Bede Durbridge is another very surfer-inspired sandal and is surprisingly comfortable thanks to its Croslite DNA. Wear the Durbo with extra pride as it has a specially crafted message on its outsole such as “Keep our beaches clean. Be part of the solution” and “Live. Protect. Respect.”

Durbo Rasta

With great attention to details in the stitching and labels, plus the use of materials such as Croslite which makes the footwear non-slip and odour resistant, Ocean Minded promises comfort, durability and environmental responsibility while still being fashionable.