Rachel OoiThe plethora of emerging local menswear labels in recent times is a testimony that our men do have sartorial sense. And with some luck and the help of brands like Elohim, ATZU, evenodd, and Reckless Ericka, those on the other side of the coin might finally gain awareness of how clothes maketh the man.
As seen on the runway during the inaugural Men’s Fashion Week last week, the aforementioned brands flamboyantly strutted their Autumn/ Winter 2011 collections infused with a local flavor.
Each of these brands is distinct in its design and philosophy, while paying attention to the everyday man’s fashion needs especially in our tropical weather. Simply put, everything in vogue has been laid out on a bed of roses for the boys. Time to put away the ubiquitous t-shirts, safe khaki pants and rubber flip-flops, and jump onto the snazzy-hombre bandwagon taking cues from the four brands.
For a clean-cut and athletic look, wear Elohim
Picture source: Men’s Fashion Week 2011 FB Page
Sabrina Goh presented her Parachute-inspired designs where cloth canopies and capes were tailored to drape masculine silhouettes. This season’s collection is for guys who are quintessentially futuristic and sophisticated.
Elohim opened its first flagship store on 23rd Match at Orchard Central and will continue to be in the Asian spotlight in the upcoming Audi Fashion Festival.
For an artsy look, get dressed up in Evenodd
Stylist, photographer and self-taught designer Samuel Wong is a self-proclaimed meticulous minimalist who believes in using a classic color palette to stand out. He presented to us his “Taking Flight” collection which was unconventionally influenced by aviation coupled with a vintage feel.
His unpretentious and ready-to-wear pieces are perfect for smart casual wear here in Singapore.
For the ostentatious, swagger into a party with ATZU
Donning any piece by their “Sherlock Holmes Goes To Space” collection will transform anybody into a fabulous somebody.
Creative Director and designer Noah Naima has a noble vision to “hide” the average Joe’s physical flaws such as “long torso, broad shoulders, big chest or long neck” by mixing and matching loose fits with asymmetrical cuts.
For the Fashionistas, parade in Reckless Erica
This Euro-centric brand was raved by Pop singer Adam Lambert for its flashy cardigans and carefully constructed jackets. With designers coming together from various backgrounds and countries around the region to collaborate, it is no wonder Reckless Erica turned out both edgy and quirky.
This season’s collection is highly recommended for the suave urban lad with its meticulous detailing in the clothes.