The National Champions! Team Magnifique (NTU)
Left to Right: Britney Cheong, Jessica Ong, Ng Yi Han

115 teams, 8 finalists, 1 winner.

After a long and competitive trek to the Singapore L’Oreal Brandstorm finals, Singapore’s representative to the International Branding contest has been selected.

Team Magnifique from NTU wowed the panel of judges that included Isabelle Svartstein-Boujarde, General Manager of Luxury Products Division, L’Oréal Singapore, Nicolas Pauthier, Human Resource Director of L’Oréal Singapore & ASEAN, Deborah Tan, Editor of CLEO Magazine, Dr Mark Ingrouille, Region Director of McCann Worldgroup in Southeast Asia & CEO of Singapore & Thailand, and Adisak Boonyakitjinda, Regional Creative Director for the Fine Fragrance and Beautycare Category.

Their brief was to conceptualise and market Maybelline’s first perfume product, and Team Magnifique, comprising Britney Cheong, Jessica Ong, Ng Yi Han stood out with their elegant and feminine concept.

“We are extremely impressed with this year’s finalists. The winning team outshone their competitors as they had an in-depth understanding of the Maybelline New York’s brand values and presented a globally viable concept. Besides displaying strong marketing finesse and originality, they’ve managed to win the judges over by their strong team spirit,” Pauthier commented on the all-girl team, who were close to tears as the winners were announced.

However, after beating 115 teams from Singapore, Team Magnifique still has a way to go, as they’ll be flying off to Paris to compete against representative teams from other countries. The stakes are higher this time, as they’ll be fighting for a trip worth € 10,000 (S$ 20,000) to any city of their choice.

The pressure is on. After all, Singapore has a good record in the International Brandstorm competition, with 2 teams already having won the grand prize before.

Good luck to Team Magnifique!