This is a post by final-year Ngee Ann Poly’s Mass Communication students who are working on an Integrated Brand Communication Campaign (IBCC) in collaboration with the National Heritage Board. 

With the inscription of Hawker Culture in Singapore onto UNESCO’S Representative List of Intangible Cultural Heritage, it is surely a momentous occasion ingrained in our proud nation’s history.

Yet, it seems most people are not feeling joyous over this incredible feat and have simply swept it under the rug. But, a win as prestigious as this should not go unnoticed.

Hawker Culture is a part of many Singaporean’s lives, and it’s time to celebrate this incredible achievement. 

Go on a journey and celebrate this awe-inspiring milestone by joining the party at @sghawkerculture – Singapore’s first ever hawker centralised Instagram page. 

As packed as ABC Food Market at lunch hour, their latest Instazine entitled ‘our space’ is packed with hawker-tastic content. 

‘our space’ resembles a digital magazine, in which the content is displayed over @sghawkerculture’s Instagram stories. 

Showcasing interactive games to bite-sized information on Hawker Culture, ‘our space’ aims to show Hawker Culture in a new light. With so much to offer, their Instagram highlight is one to keep a lookout for! So grab your friends, family and join the party.

If you’re a fan of local food, these prizes might just entice you! The UrbanWire is collaborating with @sghawkerculture to give away a foodie set to one lucky winner. The set consists of a mug and four wooden coasters.

To stand a chance at winning, all you have to do is follow these 3 steps listed below:

1. Follow @sghawkerculture and @theurbanwire on Instagram

2. Like this post

3. Comment down below what’s upcoming on @sghawkerculture!

This giveaway ends 6 Feb 2021, 2359.

Good luck!

Scan the QR code below or simply click the link to be directed to ‘our space’, the first ever hawker centred instazine on @sghawkerculture. Be sure to follow them for the latest updates and more information.