Being called two-faced has never been a compliment. But when Samsung took that spin with its Ultra Music F300 phone, introducing a new phone uniquely provided with screens both front and back, many users are likely to be clamouring for one.

This thin dual face handset phone is designed specifically for music lovers as its moniker suggests. And a partnership with singer/actress Beyoncé Knowles cements this commitment. The phone’s slim profile of 9.4 mm boasts a wide user- friendly touch screen on the other side for easier music control. Turn it over and it’s the typically sturdy Samsung phone keypad with a regrettably tiny screen.

Available in the trendiest colours of blue, black, white, orange and red, it has a variety of features such as a 2.0 megapixel camera, a 2.1 inch colour screen measuring 176 mm X 220 mm and has an onboard memory of up to 128 MB according to the Samsung press release. Thanks to the MiniSD slot, users will be able to have memory expansion and can save their favourite music and videos in various different formats like MP3, AAC, AAC+, e-AAC+, WMA, MPEG4 and H.263.

With the Bluetooth™ v1.2 feature, music enthusiasts can also have wireless music streaming via stereo headset. The Quick PC sync function makes organising your music list a breeze.

Apart from that, there’s the usual Stereo FM, but the phone livens up with its fantastic sound quality as it blasts songs from the built-in Bang & Olufsen digital amplifier.

With Beyoncé as the face of Samsung for this sleek phone, the emphasis on music is truly reinforced as both are passionate about music and entertainment, according to the online Samsung press release.

In the recent Samsung Fun Club 4th Anniversary Party on Apr 25, this new Samsung phone was officially launched in Singapore (just under 5 months after it was announced in Hong Kong) with gorgeous ‘Samsung Girls’ modeling the phone and introducing it to members of the media at the Butter Factory.

The place was packed from the guys at 98.7FM to the Samsung executives as they cheered away to the Beyoncé-inspired dance performance and in support of the people who participated in the various games hosted by Daniel Ong of 98.7FM. The generous people at Samsung gave away many Bluetooth headsets and 4 Samsung Ultra Music F300 phones retailing at $698.

Although this phone could possibly be the answer to a music lover’s prayer, there are a few big pitfalls for the Samsung Ultra Music F300. The presence of a built-in battery, to keep the ultra slim look, doesn’t provide the convenience of a spare. Users will need to bring a black pouch everywhere to recharge their phone. Now that you have 2 screens, you also need to buy a protective casing to prevent scratching on either side.

With that said, if you already have a protective casing and can live without a spare battery, succumb to the power of music and get the latest Samsung Ultra Music F300 at leading Samsung or Starhub, Singtel and M1 outlets.