Nike opened its flagship store in Wisma Atria on Nov 28.

The store is modelled after a sports stadium, with metal racks resembling hurdles. The store is also shaped like an oval; the center of the store is padded with the same material on our running tracks.

Stanley Goh, Country Director of Nike Singapore said in a press release that they “aim to transform this store into more than just a premium retail destination. It will be a venue where sporting enthusiasts connect and the passion of sports comes alive.”

 

The store was launched together with their Metallic Windrunners series.

Another interesting thing to note is the NIKEiD STUDIO where customers are able to put together their own Nike teeshirt by choosing their own colours, graphics and application treatments.