Imagine this. You’re walking on the street, talking to your friend on your phone about your new haircut. After hanging up, the street suddenly seems very quiet, so you stuff your phone into your pocket and dig out your MP3 player from your junky big bag, plugging in your earphones with Click Five blasting into your ears. A cute little kitten crosses your path. Aww, you think. You simply have to take a picture of the sweet feline creature. So you scramble to take out your 5 megapixels camera from the bag again, wait for the camera to start-up, and then start snapping.

Samsung has certainly made life simpler. With the convergence of digital imaging, entertainment and telecom, you no longer need to go through the trouble of juggling so many devices. Today, you can do all that with 1 gadget and the product developers at the labs of Samsung Electronics have made them even better, sleeker and lighter.

A media launch at Samsung’s flagship store at VivoCity on Nov 1 4 of their latest mobile phones which are intended to “excite the senses” with their clever designs and cutting-edge multimedia features.

So what do these new kids on the block have to offer? UrbanWire gives you a little sneak peek.

The Army Boy phone (SGH-F200)

Finally, a swanky new phone designed for the NS (National Service) guys who are tired of switching their fancy phones to an old school, non-camera phone whenever they have to book-in. Now heading back to camp won’t be a troublesome affair with this small swiveling music phone, so light on the hand, it almost feels like a plastic toy.

Now Available in Wine Red, Deep Blue and Sweet Pink
RRP (Recommended retail price): $338 (without contract)

Lightweight Champ (SGH-F210)
Now if you’re a self-confessed like the pint-sized design and cool features of the F200, fret not. The guys at Samsung have come up with the perfect phone for you. The F210 is just like the F200, but with a 2 megapixel camera. With 1MB expandable memory for your pictures, music and videos, you now can have your cake, eat it too and still feel light.

Now available in Light Violet, Metallic Blue and Rose Pink
RRP: $498 (without contract)

The Music Junkie phone (SGH-F330)

Access to music never felt easier with the new F330. At the touch of the music hotkey located at the front and sides of the slider phone, you can instantly start pumping to the beat of the Black Eyed Peas or rocking it out with Bon Jovi. This HSDPA-enabled phone also allows you to download MP3 files up to 6 times faster, so you can keep your phone packed with new tunes! The battery life for offline music playback is a surprisingly long 18 hours, so listening to your entire playlist a few times is definitely possible.

Available in December 2007 in Ice White
RRP: To be determined

The Shutterbug phone (SGH-G600)

This phone must be every photography enthusiast’s dream. With a shockingly high resolution (5 megapixels) for a phone, it produces sharper images than some digital cameras. What’s more, this handy camera phone is jam-packed with features like Power LED flash, High Sensitive Shot image stabilizer, Image Editor and even allows you to take photos in Panorama or Macro Shots! Digital cameras beware, with such advanced technology in a phone, we might not even need cameras anymore.

Available from end of November
RRP: $698 (without contract)