Iffah does not like writing about herself, plainly because she doesn’t even know where to begin. She toyed with the idea of telling the Internet about her not-so-healthy obsession with tea, pugs and shiny things, but, y’know, impressions. So, she’d just like to say hello with her loudhailer of a voice and maybe offer one of the worst shopping mantras: when in doubt, BUY ALL.

Articles

Chua Enlai and Judee Tan are a hoot. They’re even better when accompanied with the food at OverTime. Just make sure you have a bud that knows the Heimlich manoeuvre with you.
16 Oct 2011
Fashionistas at the launch of HARAJUKU Street Style on Oct 7 saw bloggers like Xiaxue and Qiu Qiu working the catwalk, and rubbed shoulders with poster girl Rei Shito and Le Mode Outré’s James Bent.
14 Oct 2011
Swatch’s latest collaboration with kidrobot saw designer Joe Ledbetter, along with 7 others, whip out their creativity and splat it on the brand’s timepieces.
11 Oct 2011
Topshop combines spots and sparkle, while Topman encourages doses of handsome snuggle attire in their Fall/Winter 2011 collection.
9 Oct 2011
ClubCouture’s latest collection is a medley of fashion’s favourites: sheer, flowy fabrics, and the colour red.
5 Oct 2011
Uniqlo’s 5th and final +J Fall/Winter collection launched on 9 September 2011, and is a delicious mix of experimental tailoring and colour.
28 Sep 2011
Menswear this season gets a dash of blue, white and pink from T.M Lewin’s F/W 2011 collection.
24 Sep 2011
Fans of Harajuku Street Style, rejoice! TANGS is bringing the best of Harajuku back for a second wave of kawaii goodness.
22 Sep 2011